Just redo it: inside Nikes plans to put the swoosh back into its sales

The worlds largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new slogan, the company reveals the innovations and strategy it hopes will turn its reputation aroundThe entrance to Nikes swish global headquarters in Beaverton, Oregon is paved with rough cobbles, designed to remind employees to watch their step when they go forward.Last summer, though, not even the worlds biggest sports brand could stop itself from taking an almighty tumble...